News
Athletes or musicians: What's the right choice for your corporate events?
Athletes or musicians: What's the right choice for your corporate events?
Article written by Jérémy Celse (ESSCA) Corporate social events, whether aimed...
Read more >
How much does Elon Musk's ego cost? Or when executive hubris becomes a systemic risk
How much does Elon Musk's ego cost? Or when executive hubris becomes a systemic risk
Article written by Valérie Petit (ESSCA) for The Conversation website Executive...
Read more >
Launch of the ESSCA "Prospective Family Consumption" Chair
Launch of the ESSCA "Prospective Family Consumption" Chair
Are you a marketing professional or researcher specializing in family...
Read more >
The European AI Act: what turn for AI innovation in companies? - Replay
The European AI Act: what turn for AI innovation in companies? - Replay
The EU AI Act, the first comprehensive regulation on artificial intelligence...
Read more >
Restoring trust: the alliance of emotions and facts in the face of fake news
Restoring trust: the alliance of emotions and facts in the face of fake news
By Marie Joachim, Assistant Professor of Strategic Management - ESSCA How...
Read more >
Can luxury develop a truly sustainable business model?
Can luxury develop a truly sustainable business model?
By Sihem Dekhili, Professor of Sustainable Marketing, Research Director, Head...
Read more >
Entrepreneurs, beware of these "seven sins" to build a sustainable business
Entrepreneurs, beware of these "seven sins" to build a sustainable business
Article written by Fernanda Arreola (ESSCA) and Greg Unruh (George Mason...
Read more >
