Notebook / Appointments

Appointments - BtoB Director, PSA Group
Cyrille Moreau, 43, is the new head of PSA's worldwide BtoB division. Reporting to Thierry Koskas, Group Sales and Marketing Director, he will be in charge of all fleet-related sales and marketing operations.
Head of Free2Move Lease operations since January 2017, Cyrille Moreau previously worked for LeasePlan as Director of Pre-Owned Vehicles (2011-2013) then Director of Operations (2013-2016).
PSA specifies that the BtoB entity he heads since July 1, 2020 "defines the business approach, strategy and sales policy to achieve the objectives set by the Peugeot, Citroen, DS Automobiles, Opel and Vauxhall brands". At the same time, she is developing framework agreements with major international accounts, including short-term leasing companies, and is responsible for promoting the TCO (Total Cost of Ownership) approach within the Group, bringing the customer's point of view to bear on project teams and other departments.
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