Appointments - Director Fiat France at Stellantis

19-05-2025- Guillaume De La Giraudière has been promoted to Fiat Abarth & Fiat Professional France Director of Stellantis, a position he has held since May 2025, replacing Thomas Bauchet. Guillaume reports directly to Xavier Duchemin, Managing Director France. He is responsible for gaining market share in the PC segment, boosted by the launch of the Grande Panda, while continuing to strengthen Fiat Professional's position in the LCV segment. The aim is also to build on the commercial success of the Topolino.

Guillaume De La Giraudière ESSCA (2003) has completed the following career path:

2025 : Stellantis, Director Fiat Abarth & Fiat Professional France

2020 - 2025: Stellantis, Director of New Car Sales, Citroën France

2018 - 2020 : Stellantis, DS & Mobility business development

2016 - 2018 : Stellantis, Site manager and corporate sales manager for the Peugeot Azur plate

2013 - 2016 : Stellantis, Zone Manager

2011 - 2013 : Stellantis, Sales Manager

2008 : 2011 : PSA Peugeot Citroën, Service Quality Coach

2006 : 2008 : PSA Peugeot Citroën, Customer Relations Manager

2005 : 2006 : Flinvest, Investor Relations Manager

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